Cumbrian residents are being urged to "think local and buy local" this half term in support of the county's hospitality businesses.

Cumbria's business and economic response and recovery group, part of the Cumbria local resilience forum which is coordinating the county's response to the Covid-19 pandemic, is making a plea to residents across Cumbria to support local businesses this half term holiday, which is fast approaching.

The introduction of a three tier Covid-19 lockdown approach has placed tighter restrictions on Lancashire, Merseyside and the Greater Manchester area.

Residents in these areas are now being advised that they should only leave the area in which they live for work or education purposes, which the Cumbria business and economic response and recovery group note could impact visitor numbers into Cumbria this half term.

As such, the group is encouraging Cumbrian residents to support their local businesses where they can.

Jo Lappin, chairwoman of the business and economic response and recovery group, which is responsible for developing the economic response to Covid-19, said: “Most of Cumbria is listed within tier 1, Medium level alert, which carries no travel restrictions.

"This means it’s the ideal time for people in Cumbria to have a staycation and sample all that the county has to offer.

“Now that many of those that would look to come to Cumbria are advised not to travel, our businesses would really appreciate support. It would provide a real boost to our local businesses after what has already been a very difficult year for many of them.

“We very much look forward to a time when we can safely welcome back all of our friends to Cumbria to enjoy our exceptional visitor offer.

“In the meantime, we can all continue to do our bit by supporting our local businesses whenever and wherever we can, whether it’s a visit to your local shop or café or a half term staycation in one of our fabulous visitor locations.”

Barrow-in-Furness is the one area within Cumbria subject to tier two – high alert level – guidelines.

Mrs Lappin, who is also the chief executive of Cumbria Local Enterprise Partnership, added: “Even in the Barrow area, where people are being urged to reduce the number of journeys they undertake and other restrictions apply, it’s still possible to make a difference.

“Businesses and venues can continue to operate, in a Covid-secure manner, other than those that must be closed in law. These businesses really will need our support more than ever in the weeks and months ahead.”