THE Rare Breeds Survival Trust has welcomed two high profile, experienced champions of rare breeds to help lead the charity as it builds on its success in supporting the survival of the UK’s native breeds of livestock and equines.

The newly appointed RBST President is Shadow Spokesperson for Environment, Food and Rural Affairs in the House of Lords Baroness Sue Hayman, and the newly elected RBST Chairman is Lake District farmer John Atkinson.

John Atkinson has been elected as Chairman of RBST’s Board of Trustees, following the end of Gail Sprake’s eight year term as RBST Chairman. John is the sixth generation farming at Nibthwaite Farm in Cumbria, also farming another 400 acres belonging to trusts and private landowners. His rare and native livestock includes Luing and Whitebred Shorthorn cows as well as Teeswater, Castlemilk Moorit, Hebridean, Boreray and Blue Faced Leicester sheep. John is passionate about carving out premium markets for high quality native breed produce, and incorporating native breeds into farm diversifications.

“I am delighted to become RBST Chairman and I’m looking forward to working with trustees and staff, as well as the dedicated support group volunteers throughout the UK, to ensure the Trust’s activity is making the greatest positive impact for the future of our wonderful rare and native breeds of livestock and equines," Mr Atkinson said.

“With growing consumer interest in provenance of food and an increasing focus on the environmental impacts of farming and land management, alongside the move from CAP to payment based on public goods, we have a golden opportunity to show why native breeds can and should play a major role in a sustainable future for food, farming and the environment.

"For a long time agriculture has focused squarely on production, but the current shift towards greater consideration of the cost of production is shining a light on the commercial attraction of native livestock breeds.

"As RBST Chairman I’m looking forward to showcasing why our native breeds of livestock and equines matter, and how we can work for their survival long into the future.”